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F1 banks latest 'incredible powerhouse' partner
Formula 1 has unveiled its latest partner, adding to its burgeoning
portfolio. The sport has stepped into the world of banking,
confirming Standard Chartered as its official wealth management and
corporate investment banking partner in a multi-year deal. In a
statement, F1 said the announcement "builds on Formula 1’s
unprecedented fan and commercial growth with 827m fans worldwide.
"It will bring to life unrivalled experiences, with the bank
operating in nearly all markets where F1 hosts races, with enhanced
trackside activations for its clients and guests." Standard
Chartered will also support F1 Academy by helping to "advance the
development of female talent and skills across motorsport, both on
track and beyond". On the deal, F1 president and CEO Stefano
Domenicali said: “I am thrilled to welcome Standard Chartered, an
incredible financial powerhouse, as a new partner to Formula 1. "We
are both truly global in nature, sharing fantastic locations around
the world with the desire to drive performance and create
experiences that excite people and bring them together. "With
Standard Chartered’s support for F1 Academy, I can’t wait to have
them join us in the paddock and see what we can achieve together."
Expressing obvious pride in joining forces with F1, Roberto
Hoornweg, CEO of corporate and investment banking with Standard
Chartered, declared that the sport "shares our relentless
commitment to high performance, innovation, a world-class client
experience, and distinctive global connectivity". He added: "F1’s
footprint reflects our own cross-border network, with our presence
in 19 out of 21 F1 race markets and many other countries where
clients enjoy watching one of the most exciting, fastest-growing
sports in the world."
